Top 10 Politics Websites – November 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Broadcast TV Engagement, Week of Nov. 18-24, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Nov. 18-24, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Video Viewing on Mobile Phones Still Mostly Relegated to Short-Form Content
A recent survey found that mobile video viewers are happy to watch long-form content. But, according to FreeWheel’s latest quarterly report [download page], most of them simply aren’t. The data...
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Consumers Say They’re As Likely to Be Increasing As Decreasing Pay-TV Services
Many pay-TV subscribers complain about the cost of their services, and new data [download page] from Digitalsmiths finds that subscribers are generally seeing higher bills compared to a year ago. With...
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Instagram the 10th-Largest US Smartphone App by Reach
With 25.5% reach among adult iOS and Android app users, Instagram ranked as the 10th-largest smartphone application during the 3-month period ending in October 2013, according to the latest smartphone...
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Top 10 Marketing Charts of the Month – November 2013
This month’s quick-hit set of top charts includes the following topics: email personalization and list growth tactics; brands’ Instagram activities; favorite website types and loyalty program benefits;...
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Half of Adult Consumers Believe Some Online Reviews Are Fake
7 in 10 adult consumers in the US and UK read consumer reviews before making purchase decisions, details Bazaarvoice in newly-released survey results. The company says reviews are consulted more than...
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Global Mobile Ad Spend Projected to Exceed Radio, Magazines by 2016
Just a few months ago ZenithOptimedia predicted that mobile would contribute almost as many dollars to new advertising spending as TV in the period spanning 2012-2015. Now, the researchers have updated...
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Corporate Spending on Online Branded Content Keeps Rising
Corporations spent on average 37% share of their marketing budgets this year on branded content, finds the latest annual survey from the Custom Content Council in partnership with ContentWise. That 37%...
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Retention Rate Almost Twice as High For App Users Receiving Push Messages
On average, mobile application users who have opted in to push messages have a long-term retention rate that is 92% higher than those who have opted out of the messages, says Urban Airship in its third...
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Two-Thirds of the World’s Top Brands Offer an Excellent Customer Experience....
ForeSee has released its latest customer experience report [download page], this time evaluating customers’ experiences with Interbrand’s top 100 brands. The study finds that average customer...
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Age Distribution of Radio and Mobile Audiences Strikingly Similar; TV Skews...
On the heels of its acquisition of Arbitron, Nielsen has added audio measurement to its mix, including some data on radio listening to its latest cross-platform report [download page]. According to...
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1 in 2 Consumers Say That YouTube Videos Have Influenced A Purchase Decision
While social media may not be a significant direct referrer of traffic to e-commerce websites, it does have an influence on product discovery and purchase decisions, according to a pair of studies....
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Which Mobile Offer Types Do Recipients Believe Are Most Likely to Spur Them...
4 in 10 respondents to a recent survey from GE Capital Retail Bank indicated that they would shop more at a retailer if it delivered them offers via mobile. But which types of offers would be most...
View ArticleTop 10 TV Programs on Twitter, Week of Dec. 2-8, 2013
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
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Facebook Referral Traffic Surged in November
Facebook may have admitted (as reported by Ad Age and charted by Ignite Social Media) that organic reach is declining. But new data from Shareaholic reveals that it’s becoming an even more influential...
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7 in 10 TV Households Now Using At Least One On-Demand Service
While Americans continue to watch plenty of TV on the traditional TV set, non-traditional ways of viewing content are proliferating as consumers increasingly seek to watch programming on their own...
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Mobile Commerce Habits Evolving Around the Globe
65% of mobile media users across 13 developing and developed markets have used their device to purchase goods or services, reveals MEF in its 3rd annual global consumers survey. The study indicates...
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B2B Tech Buyers and Content Marketing: Which Assets Are Most Influential, and...
Eccolo Media has released its latest “B2B Technology Content Survey Report” based on 503 respondents responsible for influencing or making technology buying decisions in the 6 months prior to the...
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