Two-Thirds of the World’s Top Brands Offer an Excellent Customer Experience. Which One is Best?

ForeSee has released its latest customer experience report [download page], this time evaluating customers’ experiences with Interbrand’s top 100 brands. The study finds that average customer satisfaction with the top brands is 80 on a 100-point scale, with 68 of the brands scoring an 80 or above, considered by ForeSee to be the threshold of excellence. By contrast, just 3 scored 69 or lower – with those regarded as laggards. Here’s how the rankings shook out. (more…)