Retention Rate Almost Twice as High For App Users Receiving Push Messages

On average, mobile application users who have opted in to push messages have a long-term retention rate that is 92% higher than those who have opted out of the messages, says Urban Airship in its third “Good Push Index (GPI)” study. The results support the same conclusion from Urban Airship’s earlier studies, with this latest report a far more expansive effort covering more than 2,400 apps with at least 6 months of user data and even minimal use of the messages. (more…)