Age Distribution of Radio and Mobile Audiences Strikingly Similar; TV Skews Much Older

On the heels of its acquisition of Arbitron, Nielsen has added audio measurement to its mix, including some data on radio listening to its latest cross-platform report [download page]. According to Nielsen, more than 9 in 10 Americans listen to radio on a weekly basis, with those figures highest among Hispanics (94%) and African-Americans (92%). Interestingly, a comparison of user demographics reveals that radio’s adult audience has a very similar age profile as mobile’s audience. (more…)