Video Viewing on Mobile Phones Still Mostly Relegated to Short-Form Content

A recent survey found that mobile video viewers are happy to watch long-form content. But, according to FreeWheel’s latest quarterly report [download page], most of them simply aren’t. The data indicates that during Q3, 72% of ad views on Android phones were derived from content less than 5 minutes in length, with the corresponding figure at 77% for iPhone users. As might be expected, viewing on larger screens and OTT devices (such as game consoles and connected TVs) more closely mirrors the TV experience. (more…)