Consumers Say They’re As Likely to Be Increasing As Decreasing Pay-TV Services

Many pay-TV subscribers complain about the cost of their services, and new data [download page] from Digitalsmiths finds that subscribers are generally seeing higher bills compared to a year ago. With cost often fingered as a culprit in cord-cutting behavior, it makes sense that an increasing share of subscribers would have decreased or removed services in the past year – up from 13.4% in Q1 to 16.9% in Q3, per Digitalsmiths’ Q3 study. But look a little further, and a surprising result emerges: just as many (17.2% of) survey respondents said they increased or added services. (more…)