Top 10 TV Programs on Twitter, Week of Nov. 25-Dec. 1, 2013
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Nov. 29-Dec. 1, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleTop 10 Social Networking Websites & Forums – November 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Video, Multimedia Websites – November 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Mobile Phone Entertainment Websites – November 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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Brand Advocacy Rankings: Who’s Doing Best?
Boston Consulting Group (BCG) has introduced a new metric analyzing word-of-mouth, the “Brand Advocacy Index” (BAI), noting that its research shows that among the sample of brands studied, the average...
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Top Viral Video Ads Attracting An Ever-Greater Number of Shares
It’s no surprise that the top viral video ads are being shared to greater degrees than they were several years ago, but Unruly has now quantified the extent of that growth. According to the latest data...
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Marketing Automation Systems Said to Assist B2B Content Marketing Revenue...
While B2B marketers are having some trouble measuring the ROI of their content marketing efforts, they’re fairly clear on which capabilities can best improve the revenue contributions of those efforts....
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Cyber Monday Results: Records, Mobile, and More
As expected given the continuing growth of e-commerce, this year’s Cyber Monday set new records, with numerous researchers proclaiming it to be the biggest e-commerce spending day in US history. Data...
View ArticleTop 10 TV Websites – November 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Broadcast Media Websites – November 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Print Media Websites – November 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Real Estate Websites – November 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Telecom Websites – November 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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Completion Rates Hold Steady Even As Long-Form Digital Video Ad Loads Rise
Recent data from comScore has shown that online video ad viewers are seeing a growing frequency of ads this year. New research from FreeWheel confirms that the same trend is occurring when looking...
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Out-of-Home Ad Revenues Up Again in Q3, Though Growth Rate Eases
The out-of-home (OOH) advertising sector isn’t posting quite the same revenue growth rates as online advertising, but other traditional media channels might be envious of its consistent growth. OOH ad...
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4 in 10 Consumers Say Retailer’s Mobile Offers Would Spur Increased Shopping
Mobile commerce is undoubtedly on the rise, and mobile devices are an increasingly important touch point for retailers. According to recent survey findings from GE Capital Retail, 61% of respondents...
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More TV Viewers Posting to Social Media, Watching Programs Based on Buzz
There’s a growing body of research analyzing social’s influence on TV viewing behavior, with the general consensus being that social’s impact is small, but growing. A new study [download page] from...
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Few Consumers Satisfied With Loyalty Program Features
US loyalty program memberships are on the rise, but loyalty program features appear to be falling short of consumers’ expectations. Recent data from COLLOQUY.com indicates that only a minority of US...
View ArticleTop 10 Health & Medical Information Websites – November 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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