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Consumers Say That Targeted Ads Are More Likely to Influence Their Online...
Privacy concerns aside, it stands to reason that consumers who find online messages to be relevant to them would be more likely to be influenced by those messages. And that seems to be one of the...
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Millennial and Working Moms Casting Wider Nets on Twitter and Instagram
Younger mothers are more likely to be cultivating wider networks on Twitter and Instagram than their older counterparts, and working mothers are similarly more likely to be doing so than stay-at-home...
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B2B Buyers Seen Adopting B2C Shopping Practices
“B2B buyers are shopping at work like they do at home,” declares Avanade [pdf] in a white paper containing results from a commissioned survey conducted by Wakefield Research. That viewpoint is based in...
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TV Multitasking Trending Towards Related Activities
Much has been made of the tendency of TV viewers to multitask – particularly those with a smartphone or tablet in hand (although multitasking doesn’t always involve one of those devices). While some...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Nov. 22-24, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Thanksgiving Weekend Shopping Forecasts
Thanksgiving is almost here, and everyone has something to say about the shopping climate – which will hopefully be better than the actual weather has been in some parts of the country. The research...
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Radio Revenues Inch Up 1% Y-O-Y in Q3
Radio ad revenues grew marginally in Q3, up 1% year-over-year to reach $4.6 billion, according to the latest quarterly revenue report [pdf] from the Radio Advertising Bureau. That still managed to be...
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Web and Mobile App Types Regularly Used by Americans
Which types of internet and mobile applications do Americans regularly use? Ipsos, which recently revealed the types of websites most regularly visited by Americans, has some answers. According to...
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NFC Use Remains Limited; Higher Among Males
The percentage of mobile phone owners in the US who say their device has near-field communications (NFC) technology has doubled since last year, according to new survey data out from Deloitte. But,...
View ArticleTop 10 Broadcast TV Engagement, Week of Nov. 11-17, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Nov. 11-17, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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B2B Industrial Buyers Consider Price First, But Other Factors Also Influence...
Roughly 6 in 10 B2B buyers from industrial sectors indicate that at least 60% of their purchase decisions are dominated by the immediate purchase price of the equipment, according to a research report...
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Sales and Marketing Data As Likely To Be Deemed “Dirty” As “Clean”
The marketing landscape is changing, and marketers are well aware that data analysis skills are becoming increasingly important. But the ability to extract and act upon relevant insights depends on the...
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Messaging Apps Jockey For Smartphone Users’ Growing Attention
Smartphone owners across 5 markets – the US, Brazil, China, South Africa and Indonesia – are more likely to be using social messaging applications on a daily basis than making voice calls, sending...
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Thanksgiving Weekend Shopping Results
The Thanksgiving weekend shopping results continue to come in, and signs indicate that as expected, traffic was up on Thanksgiving Day, while e-commerce sales hit new highs on Black Friday. Survey...
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iPhone Dominates Q3 Mobile Ad Impressions, But Some Samsung Phones See Higher...
Apple devices may have dominated in ad impression share across the globe in Q3, but some Samsung mobile devices appeared to see greater engagement than the iPhone, per new data [pdf] from Adfonic. For...
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For Hispanics, Social Media A Source For Finding And Sharing Coupons
About 7 in 10 Hispanics use coupons found on social media sites, making them almost 30% more likely than the average US consumer (54%) to do so, finds Valassis in recent survey results. Not only are...
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Digital Video Measurement Tools Said Too Expensive
Recent survey results from Adap.tv and Digiday revealed that while there is much enthusiasm in the online video space, most agencies and brands believe that existing measurement standards don’t satisfy...
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Pay-TV Penetration Remains Strong Among Netflix-Loving Parents
Three-quarters of American adults claim to subscribe to a cable (52%) or satellite (24%) TV service, according to recent survey results from Harris Interactive. While pay-TV subscriptions have been...
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B2B Marketers: Content Marketing ROI Measurement Not Yet A Strong Point
Only 23% of B2B marketers rate their company as strong (top-2 box on a 5-point scale) at measuring the ROI from content marketing, according to the 2013 Lenskold Group/Pedowitz Group Lead Gen Marketing...
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