Apple devices may have dominated in ad impression share across the globe in Q3, but some Samsung mobile devices appeared to see greater engagement than the iPhone, per new data [pdf] from Adfonic. For example, with a CTR index of 1.41 and an effective earnings for thousand impressions (eCPM) index of 1.17, Samsung’s Galaxy Ace topped the iPhone (1.06 and 1.08, respectively) in performance for the quarter. Samsung’s top mobile devices by impression share (Galaxy S3 and S2) trailed the iPhone in the CTR index, though, while edging it on the eCPM front. (more…)
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iPhone Dominates Q3 Mobile Ad Impressions, But Some Samsung Phones See Higher Engagement
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