Consumers Say That Targeted Ads Are More Likely to Influence Their Online Buying Behavior

Privacy concerns aside, it stands to reason that consumers who find online messages to be relevant to them would be more likely to be influenced by those messages. And that seems to be one of the takeaways from a recent survey from Sociomantic Labs, which showed that respondents were more likely to indicate that a marketing or advertising channel influenced their buying behavior when they found the messages delivered through that channel to be well targeted to them. (more…)