Messaging Apps Jockey For Smartphone Users’ Growing Attention

Smartphone owners across 5 markets – the US, Brazil, China, South Africa and Indonesia – are more likely to be using social messaging applications on a daily basis than making voice calls, sending texts and emailing, finds On Device Research in a recent study. The survey indicates that while Facebook Messenger is the top social messaging app among Android and iOS smartphone owners in the US, youth are gravitating towards WhatsApp, which leads the popularity contest across the 5-country average. (more…)