4 in 10 Consumers Say Retailer’s Mobile Offers Would Spur Increased Shopping

Mobile commerce is undoubtedly on the rise, and mobile devices are an increasingly important touch point for retailers. According to recent survey findings from GE Capital Retail, 61% of respondents have performed at least a single shopping-related task on their mobile phone, and 36% have shopped on their smartphone at some point during the last 3 months. The research indicates that offers delivered to mobile devices can influence shopping behavior: 40% of respondents said they would shop a retailer more often if it delivered such offers. (more…)