Recent data from comScore has shown that online video ad viewers are seeing a growing frequency of ads this year. New research from FreeWheel confirms that the same trend is occurring when looking specifically at multichannel video programming distributors’ videos, as publishers try to replicate TV ad loads online without turning off viewers. During Q3, FreeWheel says that the typical long-form (20+ minutes) video view carried 11.6 ads, up from 9.1 on average during the corresponding period last year. Ad completion rates haven’t suffered. (more…)
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Completion Rates Hold Steady Even As Long-Form Digital Video Ad Loads Rise
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