Mobile Commerce Habits Evolving Around the Globe

65% of mobile media users across 13 developing and developed markets have used their device to purchase goods or services, reveals MEF in its 3rd annual global consumers survey. The study indicates that while that proportion is down slightly from 70% last year, the types of goods and services that consumers are purchasing through their devices is evolving, as is the amount of money they’re prepared to spend on their purchases. (more…)