7 in 10 TV Households Now Using At Least One On-Demand Service

While Americans continue to watch plenty of TV on the traditional TV set, non-traditional ways of viewing content are proliferating as consumers increasingly seek to watch programming on their own schedules. Accordingly, 7 in 10 TV households in the US have a DVR, subscribe to Netflix, or use Video-on-demand (VOD) from a cable or telco provider, per new data from Leichtman Research Group (LRG), with about 1 in 10 using all three services. (more…)