B2B Tech Buyers and Content Marketing: Which Assets Are Most Influential, and When?

Image may be NSFW.
Clik here to view.Eccolo Media has released its latest “B2B Technology Content Survey Report” based on 503 respondents responsible for influencing or making technology buying decisions in the 6 months prior to the survey. The study covers a host of content marketing topics – including which collateral types are most frequently consumed and considered most influential – as well as the stages of the sales cycle in which they are perceived to be most persuasive. (more…)