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B2B Media and Information Industry Revenues Up 4.4% Y-O-Y in H1
The B2B media and information industry continues to grow, with revenues reaching $13.1 billion during the first half of this year, up 4.4% from the same period last year, details the Association of...
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Desktop E-Commerce Sales Up 10% on Green Monday, Surge During the Prior Weekend
Desktop retail e-commerce sales grew by 10% year-over-year on Green Monday (the Monday with at least 10 days until Christmas – typically the second Monday of December) to reach $1.4 billion, says...
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Tablet Video Viewers Spending One-Quarter of Their Time With Content More...
Mobile and tablet video plays reached a new high of 15% share of all online video plays during Q3, more than double the share from a year earlier, reports Ooyala in its latest quarterly global video...
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Pharma Brands Ramp Up Mobile Ad Spend in Q3
Several verticals significantly hiked their mobile advertising spending on the Millennial Media network during the third quarter of the year, reports the platform [download page] in a new study, with...
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Pinterest Rises as Content Sharing Destination, Extends Lead in E-Commerce...
About 20% of content shared to social networks was shared to Pinterest during Q3, up from 16% in Q2, according to an analysis of client data from Gigya. While Facebook remained the leading destination...
View ArticleTop 10 Broadcast TV Engagement, Week of Nov. 25-Dec. 1, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Nov. 25-Dec. 1, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Sales Leaders Confirm Shift From Field to Inside Sales, Rate Driving Factors
There has been a perceived shift in distribution of sales staff from field to inside salespeople, and a new Velocify study [download page] conducted by University of Southern California professor Steve...
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Email Seen Declining As E-Commerce Traffic Driver
Email is accounting for a shrinking share of e-commerce site visits, according to the latest quarterly report from Monetate. During Q3, 2.9% of site visits came from email, down from 4% a year earlier....
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Public Shows Less Trust in Corporate America This Year
Americans are less likely to perceive large industries as “generally honest and trustworthy” this year, according to a new survey from Harris Interactive. The survey asked respondents which of 19...
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2013’s Top Video Ads and Brands
Which brands managed to take the most advantage of the burgeoning online video advertising space this year? A pair of new reports reveal the big winners this year: YouTube unveils this year’s Ads...
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TV Streamers Say They’d Still Want to Watch TV If They Took A Digital Break
Netflix has released some results from a survey it commissioned among adults who stream TV shows at least once a week, finding that (surprise) these streamers have a strong affinity for TV content....
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2 in 3 Millennials Share Social Experiences Online
The online experience for Millennials (17-32) is “increasingly a shared one,” detail The Bite Group and Redshift Research in a recent study [download page] exploring the attitudes of this coveted...
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During Q3, 1 in 4 E-Commerce Website Visits Came From A Smartphone or Tablet
During the third quarter of the year, smartphones (10.1%) and tablets (14.7%) combined to account for roughly one-quarter of visits to e-commerce websites, according to the latest quarterly e-commerce...
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Advertisers Plan Twitter Budget Increases as ROI Improves
Roughly 6 in 10 marketers advertising on Twitter expect their Twitter ad budgets to increase either significantly (12.1%) or modestly (47.1%) over the next year, reports Ad Age in its latest social...
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National Discretionary Spending Trends – and Hispanics’ Growing Influence
Nationwide discretionary spending was estimated to total $1.77 trillion in the Summer of this year, according to data provided to MarketingCharts by Experian Marketing Services from its latest national...
View ArticleTop 10 Brand Movers, November 2013
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
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US Ad Spend Trends in Q3
Kantar Media has released its latest look at US ad spending, finding that total expenditures in Q3 were down 1.9% year-over-year, an unsurprising result given last year’s outlays on the Summer Olympics...
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Amazon Attracting High-Income Customers
Amazon is in excellent standing among upscale consumers – and could be a strong force in the luxury and affluent marketplaces, according to [download page] new data from the Shullman Research Center....
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Email Volume Increases Again; Weekend Mailings Seeing Better Results
Brands continue sending more and more emails, according to the latest quarterly email benchmark report [download page] from Experian Marketing Services, which details a 12.7% year-over-year increase in...
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