Mobile and tablet video plays reached a new high of 15% share of all online video plays during Q3, more than double the share from a year earlier, reports Ooyala in its latest quarterly global video index. Along with the rapid rise of mobile video viewing (put in context here), Ooyala’s data indicates that viewers are spending a significant proportion of their time with long-form content. So while data suggests that most mobile phone video views are of short-form content, the results surrounding actual time spent with video tends to paint a picture of a mobile viewer who is more comfortable with longer content. (more…)
↧
Tablet Video Viewers Spending One-Quarter of Their Time With Content More Than 1 Hour Long
↧