Pharma Brands Ramp Up Mobile Ad Spend in Q3

Several verticals significantly hiked their mobile advertising spending on the Millennial Media network during the third quarter of the year, reports the platform [download page] in a new study, with the pharmaceutical vertical leading the pack by virtue of an impressive 744% year-over-year increase in spending. Pharma ranked as the 10th largest advertising vertical on the network during the quarter, as advertisers looked to boost drug brand awareness. (more…)