Email Volume Increases Again; Weekend Mailings Seeing Better Results

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Clik here to view.Brands continue sending more and more emails, according to the latest quarterly email benchmark report [download page] from Experian Marketing Services, which details a 12.7% year-over-year increase in brands’ email volume during Q3. That’s the third consecutive quarter of double-digit increases, with each quarter also registering an uptick in open rates. Meanwhile, further data from Experian indicates that so far this holiday season, weekend emails are getting the job done. (more…)