B2B Leads: Once Again, Speed-to-Call Counts

Last year, a study from Leads360 (now Velocify) found that speed-to-call is the single largest driver of lead conversion, with the headline result being that a phone call to a new prospect within a minute of lead generation improves conversion rates by 391% compared to later times making the first call. Now new data from Software Advice supports the importance of calling leads quickly, finding that qualification rates fall with each passing second. (more…)