Amazon Attracting High-Income Customers

Amazon is in excellent standing among upscale consumers – and could be a strong force in the luxury and affluent marketplaces, according to [download page] new data from the Shullman Research Center. The research indicates that the Amazon customers’ average household income is roughly $89,000, compared to the $71,000 average for the US as a whole, using Census Bureau figures. Moreover, almost 1 in 5 of Amazon’s customers in the $500,000+ bracket claim to make a purchase on Amazon once a week or more. (more…)