Which Mobile Offer Types Do Recipients Believe Are Most Likely to Spur Them to Action?

4 in 10 respondents to a recent survey from GE Capital Retail Bank indicated that they would shop more at a retailer if it delivered them offers via mobile. But which types of offers would be most likely to trigger consumer action? That was one question posed by Responsys in a survey of consumers who have subscribed to mobile marketing from brands – of whom 64% claimed to have made a purchase based on having received a highly relevant mobile message. (more…)