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US Facebook Advertising Costs Continued to Drop in Q4
After falling by 40% between Q2 and Q3, the cost of advertising on Facebook in the US dropped by another 37% in Q4, details TBG Digital in its latest quarterly report. Attributing the drop to higher...
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Offline Offers Less Net Value Than Online Media, Say Connected Consumers
Connected consumers in the US place more monetary value on offline media activities or products than online ones ($1,600 per year vs. $1,132), finds Boston Consulting Group (BCG) [pdf] in a new study....
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Brands’ Social Media Site Visitors Primarily Lured by Deals
PwC has released a new study [pdf] examining the behavior of online shoppers across 11 countries on social media. The study – which argues that social media is unlikely to soon become an important...
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In Q4, 1 in 5 E-Commerce Site Visits Came From a Smartphone or Tablet
Smartphones and tablets continue to grow more influential to online retail, according to [download page] Monetate’s Q4 2012 e-commerce quarterly report. Traffic from smartphones has jumped from 4.1%...
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PC Users Increasingly Turning to Smart Devices for Web Browsing, Facebook Access
Almost 4 in 10 PC users are now accessing content on their tablets and smartphones instead of their PCs, per new survey data from the NPD Group. The top categories that are being shifted are web...
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Amazon Provides the Most Satisfying Mobile Shopping Experience
Amazon continues to outperform all other online retailers. First, a ForeSee study found it had the highest customer satisfaction rating of all internet retailers during the holiday season, then a Brand...
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For Mobile Ad Monetization, iOS Remains King, Despite Rising Android Challenge
Among mobile platforms, Apple’s iOS leads in monetization performance on the Opera Advertising mobile platform, as Opera details [pdf] in a report covering platform activity in Q4. Noting that overall...
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Product Packaging Loses Its Luster Once Off The Shelf, Say Consumers
When it comes to overall product satisfaction, packaging matters to almost as many consumers as the brand itself, according to a new study from MeadWestvaco. But brands are failing to satisfy consumers...
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Long-Form Digital Videos Packing In More Ads – And Viewers Keep Watching Them
Despite packing in an average of 2.5 more ads per video in Q4 than in Q3 (9.4 vs. 6.9), the completion rate for ads in long-form content (20+ minutes) held steady at 93% in Q4, per new quarterly data...
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Search Still Drives More E-Commerce Traffic, Higher Order Values Than Email,...
Search engines still dwarf email and social media as an e-commerce traffic driver, per Monetate’s latest e-commerce report [download page] covering Q4 2012 activity. 32% of e-commerce site visits in Q4...
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Online Shoppers Say Multichannel Retail Spending Isn’t A Zero-Sum Game
Retailers trying to keep pace with evolving consumer behavior shouldn’t necessarily worry that offering an additional shopping channel will cannibalize sales from existing channels, according to...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Feb. 8-10, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Few Multichannel Shoppers Started Their Holiday Purchase Journeys On A Mobile...
When asked the first step they took in researching and/or shopping for a product this past holiday season, just 6% of multichannel shoppers surveyed by ForeSee [download page] said they visited the...
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Twitter Says Its Mobile Users Are More Active, Engaged With Brands
Twitter users who access the site primarily on a mobile device prove to be more active and more engaged with brands than the average user, according to results of a study conducted by Twitter and...
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Site Visitor-to-Phone Lead Conversion Rates Vary Widely by Industry
Ifbyphone has released new industry benchmarks showing to what extent different industries capture phone leads from their websites (“call-based conversion rate”). To obtain the data, the company used...
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Online Videos Increasingly Being Watched on Devices Other Than Computers
A recent survey from the NPD Group found that computer users are increasingly turning to their smart devices to browse the web and access Facebook. New data from FreeWheel [download page] shows that...
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Millennials to Brands: Respond When You’re Being Spoken… About
64% of 18-24-year-olds want companies to respond to them when they talk about them online, according to [download page] a new e-book containing results from a survey by J.D. Power & Associates and...
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Tech Sector Continues to Have the Best Reputation of Any Industry in the US
79% of Americans believe that the technology industry has a positive reputation, per results [pdf] from the latest Harris Poll Reputation Quotient (RQ) study. The tech industry continues to get...
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For Female Entrepreneurs, Websites More Important Than Social, SEO For Now
54% of female business owners say their website is very important to their 2013 marketing investment plans, and another 31% say it’s somewhat important, per results from a study conducted by Web.com...
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9 in 10 Smartphone and Tablet Users Conduct Financial Activities on Their...
Slightly more than 9 in 10 smartphone and tablet users engage in one or more of a variety of financial activities on their devices, per results [download page] from a Prosper Mobile Insights survey....
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