US Facebook Advertising Costs Continued to Drop in Q4

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Clik here to view.After falling by 40% between Q2 and Q3, the cost of advertising on Facebook in the US dropped by another 37% in Q4, details TBG Digital in its latest quarterly report. Attributing the drop to higher adoption of “Desktop + Mobile Newsfeed” ads – which tend to be cheaper than other ad types – TBG notes that average cost per click (CPC) is now lower in the US than in the 4 other major markets analyzed, each of which also saw a drop in CPCs. (more…)