Locally Engaged Mobile Consumers Generally Positive About Brand Experiences

New data released by the Location Based Marketing Association (LBMA) and Venuelabs examines location-based consumer engagement across 4 verticals, aiming to establish benchmarks for the local consumer experience. According to the study results, overall local feedback – whether delivered via tips, checkins, reviews, comments, or photos – tends to be positive, ranging from a high of 96% positive feedback to a low of 57% for quick service restaurants (QSRs). (more…)