Top 10 TV Websites – January 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Broadcast Media Websites – January 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Health & Medical Information Websites – January 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Portal Frontpages – January 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleClik here to view.
APAC to Top North America in B2C E-Commerce Sales This Year
Global B2C e-commerce sales cracked the $1 trillion mark last year, and should reach almost $1.3 trillion this year, per new estimates from eMarketer. And while the US is forecast to remain the...
View ArticleClik here to view.
More Mobile Location-Based Campaigns Seen Using Geo-Fenced & Geo-Aware...
A new study from Verve Mobile [pdf] looks at trends across 2,500 mobile campaigns run on its location-based mobile ad platform in 2012, examining the different strategies taken by advertisers. The...
View ArticleClik here to view.
4 in 10 Young Facebook Users Say They’ll Spend Less Time On The Site This Year
Perhaps some discouraging news for Facebook? 38% of Facebook users aged 18-29 say they’ll spend less time on the site over the coming year, per results [pdf] from a survey from the Pew Research...
View ArticleClik here to view.
1 in 2 Small Businesses Fail to Update Their Online Listings, Find Inaccuracies
SinglePlatform from Constant Contact has released a new e-book [download page] containing research pertaining to mobile and local search, with some noteworthy results. In particular, while 85% of...
View ArticleClik here to view.
More Marketers Having Trouble Understanding ROI From Digital Channels
Digital marketing channels have been viewed as better than traditional media for their measurability, but new research from Econsultancy and Responsys [download page] suggests that marketers are having...
View ArticleClik here to view.
Less Than 1 in 6 Shopping Emails Were Read in Q4 2012
Average email read rates around the world were less than 17% in Q4 2012, slightly down from a year earlier, finds Return Path [download page] in its latest Email Intelligence Report. Some sectors...
View ArticleClik here to view.
Brands Responding to Only 32% of Questions Posted to Their Twitter Profiles
Recent research from Simply Measured has examined how the world’s top 100 brands use Twitter as a customer service channel, and new data from Socialbakers shows that most brands’ efforts leave a lot to...
View ArticleClik here to view.
Content Marketing The Most Popular Digital Area Slated For A Budget Hike This...
Add it to the list of research (such as this and this) heralding the increasing priority of content marketing. This latest piece of research, from Econsultancy and Responsys [download page], finds that...
View ArticleClik here to view.
Facebook Has Loyal Fans – on Facebook
Facebook not only is tops among social networks for users’ emotional engagement, it also sports loyal fans on its own site, according to a new study. LoudDoor, the researcher, issued its list of the...
View ArticleClik here to view.
Amazon Gets High Marks For Its Customers’ Emotional Engagement
A new study from Brand Keys measures customers’ emotional engagement with 375 brands across 54 categories, finding that Amazon is among the closest to an ideal score of any brand in its respective...
View ArticleClik here to view.
Final Tally: US Retail E-Commerce Spend Up 15% in 2012
Retail e-commerce spending grew by 15% year-over-year in 2012 to reach $186.2 billion, according to figures from comScore. In Q4, sales grew by 14% year-over-year (mirroring the holiday season’s growth...
View ArticleClik here to view.
Super Bowl Ads: Facts and Figures (Updated)
[Editor's note: This article has been updated with new research pertaining to ad performance and second-screening.] Analysis of the Super Bowl ads continues to pour in. With an average of 108.7 million...
View ArticleClik here to view.
Online Shoppers Say Their Path to Purchase is Becoming More Complex, Personal
73% of online shoppers agree that their path to purchase is more complex and less direct than it used to be, according to [pdf] an About.com study. As the traditional purchase funnel has been upended...
View ArticleTop 10 Broadcast TV Engagement, Week of Jan 21-27, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Jan 21-27, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleClik here to view.
Locally Engaged Mobile Consumers Generally Positive About Brand Experiences
New data released by the Location Based Marketing Association (LBMA) and Venuelabs examines location-based consumer engagement across 4 verticals, aiming to establish benchmarks for the local consumer...
View Article