Super Bowl Ads: Facts and Figures (Updated)

[Editor's note: This article has been updated with new research pertaining to ad performance and second-screening.] Analysis of the Super Bowl ads continues to pour in. With an average of 108.7 million viewers for the game, per Nielsen’s tally, brands certainly had an opportunity to reach a huge audience. So which brands fared best? Which ads were tweeted about most? Did advertisers experience any post-game lift? This article rounds up and distills the research surrounding the performance of the Super Bowl commercials. (more…)