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TV Spurs Product Searches on Tablets
As TV becomes increasingly one part of a multi-screen experience, new research shows that the marriage of TV and tablets can be a boon for advertisers. 7 in 10 tablet owners say that when they see a...
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Mobile Ads Generally Disliked, But Seen Effective
Smartphone and tablet owners may love their devices, but they’re not all that fond of advertising on them, according to [download page] the AdReaction 2012 report released by Millward Brown in November...
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About 1 in 3 Cos. Say They Have A Team Working Exclusively on Social
Social media duties are treated more as add-on job functions, and don’t often get a dedicated internal team, details a [download page] new Ragan/NASDAQ OMX Corporate Solutions survey. 65% of the survey...
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Chinese Connoisseurs Go Online To Research, Select Luxury Goods
Luxury goods buyers in the Greater China Region (including Mainland China, Hong Kong and Taiwan) heavily use the internet to make selections, making a sound online strategy imperative for marketers...
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Most Americans OK With Ad-Supported Internet Content
At 27%, just over one-quarter of 18-64-year-old online Americans would be willing to pay a reasonable fee to watch completely advertising and commercial-free online content, according to [download...
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Ad Agencies Now Almost Universally Using Social Media for Client Campaigns
91.9% of agencies say they’re tapping social media for their clients’ campaigns, finds the latest quarterly survey from STRATA covering Q3 2012. That’s up from 88.7% in Q3 2011 and 86.4% in Q3 2010....
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40% of Hispanics Are Under 21 Years of Age
Of the major races and ethnicities in the US, Hispanics are by far the youngest on average, according to new figures released by the US Census Bureau. A whopping 40.1% of Hispanics were under 21 years...
View ArticleTop 10 Broadcast TV Engagement, Week of Nov 12-18, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Nov 12-18, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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US Out-of-Home Ad Revenues Continue Growing, Up 4.4% Y-O-Y in Q3
US out-of-home advertising expenditures climbed 4.4% year-over-year in Q3, to more than $1.5 billion, according to new figures from the Outdoor Advertising Association of America (OAAA). That marks the...
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B2B Marketers Report Good Lead Gen Results From Live Demos, Free Trials
There are numerous content or offer types that B2B marketers can use to generate leads, but some stand out as having better results than others, finds Software Advice in a survey conducted in...
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Mobile Is Driving Growth in Social Media Consumption
As marketers zero in on mobile and social media for the coming year, it turns out that one may be benefiting the other, according to a new report from Nielsen. In July 2012, Americans spent 32.7...
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As Budgets Increase, Senior Marketers Feel More Confident In Their Roles
Contrary to some research showing marketing budget skepticism around the world, a majority of senior marketers around the world surveyed by The CMO Council [download page] say their budgets have grown...
View ArticleTop 10 TV Websites – November 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Broadcast Media Websites – November 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Health & Medical Information Websites – November 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Portal Frontpages – November 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Big Data Platforms Valued for First-Party Data Collection Feature
A recent report from the IAB and Winterberry Group found huge interest in data management platforms (DMPs) for their potential role in bettering ad performance. New research from BlueKai [download...
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Online Americans Prefer Receiving Marketing Info Via Postal Mail Than Email
Surprise! Americans would generally rather receive marketing information from brands via postal mail than over the internet or by email, per survey results from Epsilon. (Actually, that’s not a big...
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3 in 10 Americans Post Content on Brands’ SocNet Sites
29% of American adults post questions, ideas, and pictures on brands’ social networking sites, per the latest survey results from Ipsos Open Thinking Exchange (OTX), representing a prime opportunity...
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