3 in 10 Americans Post Content on Brands’ SocNet Sites

29% of American adults post questions, ideas, and pictures on brands’ social networking sites, per the latest survey results from Ipsos Open Thinking Exchange (OTX), representing a prime opportunity for brands to engage with consumers and perhaps take advantage of their increasing willingness to co-create products and collaborate with brands. Still, Americans are behind the 24-country average polled by Ipsos: 35% of respondents across the entire sample said they post content to brands’ social sites to get advice or information. (more…)