Online Americans Prefer Receiving Marketing Info Via Postal Mail Than Email

Surprise! Americans would generally rather receive marketing information from brands via postal mail than over the internet or by email, per survey results from Epsilon. (Actually, that’s not a big surprise: Epsilon found the same thing last year.) That general preference for postal mail extends even to smart device owners, although they are more likely than those who don’t own such devices to prefer receiving information online or over email. (more…)