Big Data Platforms Valued for First-Party Data Collection Feature

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Clik here to view.A recent report from the IAB and Winterberry Group found huge interest in data management platforms (DMPs) for their potential role in bettering ad performance. New research from BlueKai [download page] sheds light on which DMP features and uses are most highly valued by senior marketers and publishers. Coming out on top as the most highly-valued feature is first-party data collection, rated highly valuable by 63% of respondents. (more…)