Mobile Ads Generally Disliked, But Seen Effective

Smartphone and tablet owners may love their devices, but they’re not all that fond of advertising on them, according to [download page] the AdReaction 2012 report released by Millward Brown in November 2012. Asked their attitudes toward 21 different advertising types, smartphone and/or tablet owners from 18 countries were most likely to view TV and radio ads favorably, at 51% each, followed by magazine ads (50%), billboard ads (47%), and newspaper ads (47%). Mobile ads came in 19th in favorability. (more…)