TV Spurs Product Searches on Tablets

As TV becomes increasingly one part of a multi-screen experience, new research shows that the marriage of TV and tablets can be a boon for advertisers. 7 in 10 tablet owners say that when they see a product they’re interested in on TV, they use their tablet to get more information, found [download page] Harris Interactive in a report conducted on behalf of The Search Agency. This tendency is highest among the 35-44 (81%) and 18-34 (71%) age groups, and drops to a slight majority among older tablet owners. (more…)