Tablets, E-Readers Accounting For Growing Share of Mobile Ad Impressions

Fueled by the rapid adoption of tablets and their increased availability, non-phone connected devices (e.g. tablets, e-readers) are accounting for an increasing share of connected device ad impressions on the Millennial Media platform, according to the network’s November Mobile Mix report. In Q3, 1 in 5 impressions came from non-phone connected devices, up only slightly from Q2′s 19%, but marking a 6% point upward swing from Q3 2011. (more…)