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Almost Half Of Young Adults Believe Prices Are Higher In-Store Than Online
It looks like brick-and-mortar retailers will be battling a price perception problem these holidays. Some 46% of US consumers aged 20-40 believe that in-store prices are higher than those available...
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Top Mobile Shopping Savvy Cities: Houston Leads Again
For the second year running, Houston heads the list of US cities with the most adept mobile shoppers, finds the IAB [pdf] in an analysis of Prosper Mobile Insights data. Using an index of 100 as a...
View ArticleTop 10 Network Television Programs, Week of Nov 5, 2012
Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
View ArticleTop 10 Cable Television Programs, Week of Nov 5, 2012
Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
View ArticleTop 10 Broadcast TV Engagement, Week of Nov 5-11, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Nov 5-11, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Global Marketing Budget Sentiment Slides to Lowest Point of the Year
The news has been optimistic about holiday retail, but pessimism abounds around the world when it comes to marketing budgets, says Warc [pdf] in its latest Global Marketing Index. The budget component...
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Black Friday Weekend Retail Sales Up; E-Commerce Spending Surges
Total retail spending hit an estimated $59.1 billion over the Black Friday weekend (Thursday through Sunday), projects the NRF, representing 12.8% growth from $52.4 billion last year. That increase was...
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Marketing Attribution Modeling Now Becoming Mainstream
Marketing attribution has moved past early adoption and into an “early majority” phase, according to [download page] Econsultancy’s Quartertly Digital Intelligence Briefing, released in November 2012...
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US Social Ad Spend To Grow At A 19% Clip Through 2016
US social media ad spending will reach $9.2 billion in 2016, forecasts BIA/Kelsey in its US Local Social Media Forecast for 2012-2016, released November 2012. That figure is up from an estimated $4.6...
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Retail Sites Saw An Influx of Traffic in October
Multiple reports have indicated that consumers began their holiday shopping early this year, and the latest Media Metrix data [download page] from comScore appears to support this trend. Retail sites...
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Corporate Spending on Branded Content Rises
Total spending on branded content per company in 2012 is up about 5%, and brand content is getting a larger share of marketing budgets. That’s according to an industry survey by the Custom Content...
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American Households Are Getting Smaller – And Headed by Older Adults
The average size of the American household has diminished by about one person over the past 65 years or so, according to new data from the US Census Bureau. The average population per household now...
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Consumer Response to SocNet Marketing Messages Depends on Brand Relationship
Almost half of consumers welcome social media marketing messages from brands they follow, according to [download page] a newly-released survey conducted by Vanson Bourne on behalf of Pitney Bowes...
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US Newspaper Ad Revenues Continue to Fall, Down 5% Y-O-Y in Q3
Newspaper advertising revenues in the US continue to decline, posting a year-over-year drop for the 25th consecutive quarter in Q3, per the latest figures from the Newspaper Association of America...
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B2C Mobile Tactics Favor Advertising Over Marketing
The majority of US business-to-consumer (B2C) marketers rely on mobile advertising rather than mobile marketing tactics, according to [download page] a November 2012 report by Forrester compiled on...
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Email Marketers Spark 7 in 10 Spam Complaints
Commercial emailers account for 70% of spam complaints, according to [download page] Return Path’s Email Intelligence Report for Q3 2012, released November 2012. 22% of spam complaints stem from other...
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Cyber Monday Ranks As Biggest Online Spending Day Ever
American spent $1.465 billion online on Cyber Monday, up 17% from last year, making it the biggest day for US e-commerce in history, according to the latest data from comScore. It also joins Black...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Nov. 23-25, 2012
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Tablets, E-Readers Accounting For Growing Share of Mobile Ad Impressions
Fueled by the rapid adoption of tablets and their increased availability, non-phone connected devices (e.g. tablets, e-readers) are accounting for an increasing share of connected device ad impressions...
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