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Buying Someone A Tablet This Holiday Season? Chances Are They Want An iPad
About 6 in 10 online consumers would rather receive a tablet than a computer as a gift this holiday season, and roughly 7 in 10 feel that tablets will replace e-readers as gifts, per new survey results...
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8 in 10 Agencies Trust Offline Data Most For Targeted Digital Advertising
81% of agencies say they use trusted offline data to best target digital advertising, according to [pdf] survey results from eXelate. Offline data includes such sources as Nielsen and Mastercard. By...
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Internet Radio Audience Grows; Less Listen to Music on CDs
37% of US internet users responding to a survey from The NPD Group said they listened to music on an internet radio service in the 3 months prior to the survey, according to a new report. That...
View ArticleTop 10 Brand Movers, October 2012
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
View ArticleTop 10 Broadcast TV Engagement, Week of Oct 29-Nov 4, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Oct 29-Nov 4, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Online Video Ad Views Spiked in October
Americans viewed nearly 11 billion video ads in October, as data from comScore Video Metrics reveals. That is a sharp spike after 3 flat months (9.6 billion in July, 9.5 billion in August and 9.4...
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Multichannel Retailers Struggle To Create A Seamless Brand Experience
The “seamless brand experience” across channels is an ideal among multichannel retailers, but one that is hard won, according to [download page] RSR Research in a November 2012 report. Asked to name...
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SMBs Slow to Adopt Digital Marketing Tools; Not Sure About Social Media
SMBs are using a number of different tactics to draw new business, according to [download page] a Forrester Consulting study commissioned by Act-on Software, but digital marketing continues to take a...
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B2B Procurers Want E-Commerce Options Too, See Multiple Benefits
8 in 10 B2B procurers would opt for a supplier that offers an online ordering option over an equal supplier that only offers print catalog ordering, finds hybris in a new study. Procurers find the main...
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Asian Americans, The Fastest-Growing Cultural Segment, Boast High Incomes
The median income of Asian American households is 28% higher than the US population median ($63,420 vs. $49,580), and the average income for these households is about 17% higher ($78,600 vs. $67,320),...
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Black Friday: One-Third Or More Will Shop, Many Will Treat Themselves
4 in 10 US consumers plan to shop online or in-store on Black Friday, details CouponCabin.com in November survey results. Those results are mirrored by a Periscope IQ study, which found 38% of...
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Smart Devices Driving More Traffic to E-Commerce Sites
Smartphones and tablets continue to account for a bigger share of e-commerce shopping sessions, according to [download page] Monetate’s Q3 2012 e-commerce quarterly report. Traffic from smartphones has...
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Consumers, Research Differ On Where Best To Find Holiday Savings
With Black Friday and Cyber Monday approaching, the holiday season is in full swing, and promotions and discounts are the talk of the town. But interestingly, while consumers appear to believe that...
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Culture, Social Activism Matter to Today’s Youth
Millennials (aged 18-29) in the US have diverse ethnic and racial backgrounds, and are concentrated in cities with large Hispanic populations, according to [download page] a new report from Scarborough...
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Consumers, Marketers Disconnect On Measures Of Brand Engagement
Marketers may be out of touch with how consumers feel about their engagement with brands, according to [download page] November 2012 survey results from Turn, conducted by Forbes Insights. For example,...
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Social Media Poised To Become A Stronger Force For Innovation
Companies have big plans to use social tools as innovation platforms, details a new study [download page] from the IBM Institute for Business Value. Among companies experienced in social innovation...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Nov. 16-18, 2012
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Signs Point To A Big Cyber Monday For Retailers
Online sales should grow by 18% on Cyber Monday to reach $2 billion, predicts Adobe [pdf] in a November report. That should make it the biggest shopping day of the holiday season, a position it has...
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Mobile Devices Account For More Than 5% of Online Video Consumption
5.4%. It’s a small figure, to be sure. But, it’s one that looks like it will keep steadily growing. Indeed, the share of time spent watching online video on mobile phones and tablets continues to...
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