SMBs Slow to Adopt Digital Marketing Tools; Not Sure About Social Media

SMBs are using a number of different tactics to draw new business, according to [download page] a Forrester Consulting study commissioned by Act-on Software, but digital marketing continues to take a backseat to tried-and-true face-to-face tactics. Asked which techniques they use to acquire new customers, at least half indicated they were using 14 of the 15 identified. Leading the pack are personal relationships and networking (95%), tradeshows and industry events (89%), and in-person events (86%). (more…)