Social Media Poised To Become A Stronger Force For Innovation

Companies have big plans to use social tools as innovation platforms, details a new study [download page] from the IBM Institute for Business Value. Among companies experienced in social innovation activities, 57% now use social business for internal collaboration, but that number will reach 78% over the next 2 years. Similarly, while 58% now monitor customer comments for new ideas, 78% plan to do so in the next 2 years. (more…)