Consumers, Marketers Disconnect On Measures Of Brand Engagement

Marketers may be out of touch with how consumers feel about their engagement with brands, according to [download page] November 2012 survey results from Turn, conducted by Forbes Insights. For example, 49% of marketers rate forwards or shares of ads or other content online as a strong influence on their engagement measures, but just 15% of consumers say they feel engaged or invested in a brand when they share an ad. (more…)