Smart Devices Driving More Traffic to E-Commerce Sites

Smartphones and tablets continue to account for a bigger share of e-commerce shopping sessions, according to [download page] Monetate’s Q3 2012 e-commerce quarterly report. Traffic from smartphones has jumped from 4.51% share in Q3 2011 to 10.03% in 2012, finds the report, while tablets’ share of e-commerce traffic has surged from 3.16% to 8.37%. Overall, then, smartphones and tablets drove 18.4% of total e-commerce traffic in Q3, up from 7.67% a year earlier. (more…)