Signs Point To A Big Cyber Monday For Retailers

Online sales should grow by 18% on Cyber Monday to reach $2 billion, predicts Adobe [pdf] in a November report. That should make it the biggest shopping day of the holiday season, a position it has held for the past 2 years, according to comScore, which forecasts 17% e-commerce spending growth for the holiday period. Underlying the significance of Cyber Monday, survey results from CouponCabin.com find that 47% of Cyber Monday shoppers will spend more money online that day than they will spend in-store for the rest of the holiday season. Roughly 6 in 10 plan to spend more than $100. (more…)