US social media ad spending will reach $9.2 billion in 2016, forecasts BIA/Kelsey in its US Local Social Media Forecast for 2012-2016, released November 2012. That figure is up from an estimated $4.6 billion in spending this year, and represents a compound annual growth rate (CAGR) of 19.2%. Still, the forecast is a downgrade from one released in May, which saw social media ad spending hitting $9.8 billion in 2016. (more…)
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US Social Ad Spend To Grow At A 19% Clip Through 2016
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