The majority of US business-to-consumer (B2C) marketers rely on mobile advertising rather than mobile marketing tactics, according to [download page] a November 2012 report by Forrester compiled on behalf of Velti and sponsored by the Mobile Marketing Association (MMA). The most popular mobile advertising methods are social media advertising (66%) and mobile display ads (44%), while the most commonly-used marketing tactic is mobile messaging to support customer dialogue (36%). (more…)
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B2C Mobile Tactics Favor Advertising Over Marketing
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