For the second year running, Houston heads the list of US cities with the most adept mobile shoppers, finds the IAB [pdf] in an analysis of Prosper Mobile Insights data. Using an index of 100 as a baseline, Houston indexes at 119.6, with Seattle-Tacoma second (113.8) and the San Francisco Bay Area third (112.4). (more…)
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Top Mobile Shopping Savvy Cities: Houston Leads Again
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