Global Marketing Budget Sentiment Slides to Lowest Point of the Year

The news has been optimistic about holiday retail, but pessimism abounds around the world when it comes to marketing budgets, says Warc [pdf] in its latest Global Marketing Index. The budget component of the index fell to 46, its lowest point since December 2011 (45), and extending a streak of 6 consecutive months below the threshold score of 50. (A score above 50 indicates a generally improving environment, while a score below 50 indicates a generally declining environment.) (more…)