Consumer Response to SocNet Marketing Messages Depends on Brand Relationship

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Clik here to view.Almost half of consumers welcome social media marketing messages from brands they follow, according to [download page] a newly-released survey conducted by Vanson Bourne on behalf of Pitney Bowes Software. But, that response evaporates when removing the like or follow relationship: just 18% of consumers welcome messages from brands they don’t follow. Similarly, while only about 1 in 5 consumers who follow a brand find its social media marketing messages annoying, that jumps to 40% among those who don’t follow the brand. (more…)