Contrary to some research showing marketing budget skepticism around the world, a majority of senior marketers around the world surveyed by The CMO Council [download page] say their budgets have grown this year as compared to last. Along with these additional funds have come increased responsibilities, legitimacy, and compensation, leading The CMO Council to tab 2013 as “the year of the marketer.” (more…)
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As Budgets Increase, Senior Marketers Feel More Confident In Their Roles
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