Chinese Connoisseurs Go Online To Research, Select Luxury Goods

Luxury goods buyers in the Greater China Region (including Mainland China, Hong Kong and Taiwan) heavily use the internet to make selections, making a sound online strategy imperative for marketers moving into that rapidly expanding market, according to [download page] Microsoft Advertising in November 2012 survey findings. 92% of respondents use online sources to learn about luxury products, and 81% to make a purchase decision. 72% use it for brand engagement, strongly agreeing that the internet is key to staying up-to-date with luxury brands. (more…)