Ad Agencies Now Almost Universally Using Social Media for Client Campaigns

91.9% of agencies say they’re tapping social media for their clients’ campaigns, finds the latest quarterly survey from STRATA covering Q3 2012. That’s up from 88.7% in Q3 2011 and 86.4% in Q3 2010. The survey finds that emerging platforms such as Pinterest and Google+ are gaining traction, although Facebook, predictably, remains most commonly used. (more…)